Phenomenal!  Add Twitter with its 100 million users, LinkedIn with its 120 million users and all the other social networks and you get the picture.  Social networking is a key component of a Unified communications strategy.

If your organisation is not embracing social networking as part of your Unified Communications strategy then you are missing out on a great opportunity.

Even if you don't see a use for it to boost your profile or connect to your customers, you will certainly wish to keep a keen eye on what they are saying about your organisation.